When Pittsfield-based Interprint, Inc. recently decided to expand its manufacturing capabilities, some customers for its new product line suggested that it open a new satellite location in northern Georgia. Those customers advised Interprint that some costs, such as electricity rates, are lower in Georgia.
However, Interprint resisted. The company is 100% committed to growing in Pittsfield. The quality of the local workforce and the support of the City of Pittsfield further convinced Interprint to expand here.
Interprint is North America’s leading decor printer. Customers like Formica, Armstrong, Wilson Art, and Pergo Flooring use Interprint products to make countertops, cabinets, furniture, wall panels, floors and other laminate surfaces. These customers bind layers of paper and resin into a laminate sandwich to wood-based boards. The decorative layer created by Interprint gives the product its visual appeal.
“People around the country have Interprint products from Pittsfield in their homes and don’t realize it,” said Peter Stasiowski, Interprint’s director of communications.
“And, if we’re not in their home, we are part of their life. Interprint is part of the surface of the desk they sit at in their office. It’s in the wall of the elevator that they take every day. It’s in the restaurants they frequent. It’s all over the place, every day,” added Bill Hines, Jr., co-managing director.
The company specializes in making surfaces that look like the natural environment.
“Most of what we print starts in its natural state. We’ve got a materials and woodworking studio here in Pittsfield. We source materials from lumber yards and rock quarries from around the region. We finish them the way our customers want and then use a large format, high-resolution scanner to capture the actual image our customers want in a digital format. And that’s happening here in Pittsfield,” said Stasiowski. “Our goal is to ensure that the consumer cannot tell the difference between natural surfaces and images created by Interprint.”
Interprint, headquartered in Germany, started its U.S. operations in Pittsfield in 1985 with one employee. Since then, all its growth has happened here. The company now employs about 200 people in its Pittsfield facility, which at 224,000 square feet is the size of four football fields.
“The City of Pittsfield was a big part of our success from the beginning. The city always supported us, including with incentives and by working with the state,” said Manoj Vengalil, one of two co-managing directors.
In 2006, Interprint needed to expand out of its Peck’s Road facility. They worked with the city, which found a large enough site to keep the company in Pittsfield. The new plant is on state Route 41 on the city’s west side.
“We had a lot of support from the city to set up our operations. They extended the sewer lines for us, helped us bring in natural gas and more,” said Bill Hines, Jr., co-managing director.
Until 2015, all of the Interprint decorative layers were printed on paper. The company was one of the first to move to thermoplastics.
“We started printing on thermoplastic films for luxury vinyl tile and other markets. We rapidly built the business and are now the industry leader,” said Hines. “Thermoplastic-based decor has become a significant portion of our total business in just 10 years.”
In 2023, the company decided that it needed to expand its current facility by one-third to house the new equipment to meet rising demand. The expansion cost with equipment would mean a $31.5-million investment in the local economy.
“As we were investigating expanding our operations to satisfy more of the market, we learned that the entire industry was in northern and western Georgia. Some key customers urged us to put a second factory down there,” said Hines. “We were being courted by some areas of Georgia and had discussions with Chambers of Commerce there. One particular customer was very eager and was helping us look at properties,” said Hines.
However, the company really wanted to expand its operations locally because the support departments needed for the new products are in Pittsfield, and the quality of the workers in Pittsfield and the surrounding area make the city an excellent place for business.
“We have a strong team of employees, many of whom have been with the company for 20 or even 30 years. And this is the heart of the company,” said Vengalil. “Here we have people who can learn and want to contribute. We are a growing company, and we help people grow together with us.”
Interprint approached Mike Coakley, the city’s full-time business development manager, and asked how the city could help them once again grow in Pittsfield.
Coakley assembled the Red Carpet Team, which works with companies looking to move to or expand in Pittsfield. The team, headed by Coakley, includes the mayor, local and state economic development officials, workforce development experts, and financial experts. They can also put together significant economic incentive packages using local, regional, and state resources to reduce the time it takes for a business to open.
“Mike got his team together immediately,” said Stasiowski. “Our ownership group asked us to address the costs of doing business in Georgia versus Pittsfield. They wanted to know the counterbalance that the city of Pittsfield was offering. Thankfully, the Red Carpet Team was a willing listener. And they came back to us very quickly with some options. That’s all we need as a business, to have some options to share with our ownership group.”
“They are great people to work with. Open arms, wanting to do everything in their power to help us,” added Hines.
Interprint received a property tax break called Tax Increment Financing (TIF) from the city valued at about $500,000 over 10 years. The state added $300,000 in state tax credits as part of the state’s Economic Development Incentive Program.
In return, Interprint invested nearly $32 million to expand in Pittsfield and is expected to add 20 new jobs over three years.
With the size of the investment, Interprint is looking to stay, grow, and invest more in Pittsfield over the long term. Updating the company’s print cylinder engraving operation is projected to become the next such project. “We will be upgrading this entire line over the next couple of years to a different type of engraving. That’s going to be a large investment. There’s no waiting around this industry. Either you innovate and advance your processes, or you get behind while your competitors do,” said Stasiowski.
“We are already the North American leader in our industry. We own it today. Our vision is that we will own it forever. That’s the vision for us here in Pittsfield. Not just for five years but forever. And working closely with the city is making that possible,” said Vengalil.
– by Roger Matus
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